CASE STUDY - Hakamoa

About the property

Price: $1,300,000

Remodeled 2023

Over $135,000 of improvements

5 Bedrooms

Large bedrooms with split a/c.

3 Bathrooms

Newly renovated bathrooms.

Location

Located in beautiful Central Oahu, in a family friendly neighborhood,

4+ Parking Spots

Plenty of parking for you and your family.

Open Concept

Floor plan uniquely updated to maximize space

2,224 SqFt

2,224 SqFt of living space on a 6,600 SqFt lot.

Outdoor Living

Entertain your friends and family with your large private covered lanai.

THE CHALLENGE

When our clients approached us to sell their home, they had a clear goal: maximize their sale price in a short timeframe, without sacrificing quality in the presentation. But the path wasn’t exactly straightforward.

They were navigating:

A competitive neighborhood with several similar listings already on the market
Limited time and resources for prep, staging, and marketing
Concerns about buyer perception due to outdated finishes in certain parts of the home
A tight timeline for relocating to their next home
The pressure of needing a strong offer to move forward with their purchase contingency

We had to act quickly, strategically, and with precision — turning their concerns into opportunities and delivering a solution that surpassed expectations.

Video

Take a closer look

THE GOAL

Our mission was clear: leverage every tool in our digital marketing arsenal to generate massive exposure and drive strong buyer interest — fast. The property needed to make a big impact in a short amount of time, and we were ready to deliver.

To do that, we implemented a high-impact strategy combining:

Professional staging to highlight the home’s full potential
Cinematic video marketing to tell the story and capture attention
Targeted online advertising to reach thousands of qualified buyers
Grassroots outreach including open houses, neighbor previews, and signage
Modern digital tools like YouTube ads, email campaigns, and social media boosts

Our goal wasn’t just to list the home — it was to launch it like a product, create urgency, and get top dollar in a competitive market.

THE TIMELINE

March 3

Client Meeting

We conducted our initial meeting to discuss pricing and marketing strategy as well as timelines, how much they would net, and our game plan !

March 6

Design/Staging Consultation

We brought in our design and staging team to see the space and take note of what inventory they wanted to utilize for the home.

March 15

Clients Move Out Day

Within just a few days later clients had all their items moved out giving our team a clean slate to work with and to work our magic !

March 16

Professional Cleaning

Our cleaning crew came in and provided a deep clean inside and out.

March 17

Property Staged

Our design team showed up with their UHAUL and transformed the space into a stunning product.

March 18

Photo/Video Shoot

Our photo and video team showed up to not only shoot HD photos and drone footage but also filmed three different videos for us to utilize in our marketing.

March 19

360 Tour Shoot

We utilized our 360 camera to shoot and scan the entire home so buyers could see the flow of the property.

March 21

Facebook Ad Creation

Our in house digital advertising team got started with created multiple facebook ads to capture buyers attention.

March 22

Sub Label

Instagram Ad Creation

Utilizing the vertical video we filmed we created a unique scroll stopping video and pumped traffic and views to the video with highly targeted ads.

March 23

Youtube Ad creation

Utilizing our long form HGTV style video we leveraged YOUTUBE ads to drive over 12K views to our video.

March 25

Listing Website Creation

Our in house web team designed a custom website that all of our online ads coudl push the traffic to.

March 27

Coming Soon Campagin

We wanted to create a buzz with a coming soon campaign showcasing the property exclusively to the 8,000 agents on the island.

April 1

Listing Goes LIVE!

Now time to show the world by going LIVE on the MLS and 12,000 + websites like zillow, realtor.com, and trulia

April 3

Brokers Open

We had an exclusive open house for brokers and agents so they could get a sneak peak before we opened it up to the public.

April 5

Open House # 1

Our first day we had over 20+ groups come thru

April 6

Open House # 2

Our second open house was even bigger with over 30+ groups coming thru and multiple agents informing us they would be submitting offers.

April 8

Offer Cut Off

Because we had such a high demand we decided to have a cut off for all offers to come in.

April 9

Review Multiple Offers With Clients

We ended up receiving 4 offers in total all over asking with attractive terms.

April 10

Negotiate/Counter Offers

After discussing the best strategy to leverage these multiple offers with our clients we countered.

April 12

Sub Label

Offer Selected & Accepted

We ended up selecting an offer that was way over asking with a quick close and multiple sellers expenses covered!

April 13

Open Escrow

We opened up escrow with our transaction coordinating team and got the paperwork and party started !

April 15

Inspections

Buyer conducted their inspections of the home.

April 17

Sellers Disclosure

We walked our client thru how to fill out the sellers disclosure and presented it to the buyers.

April 20

Order Condo Docs

On our clients behalf we order the appropriate condo docs to be provided to the buyers.

April 21

Conduct Appraisal

We scheduled and met the appraiser at the property to ensure a smooth apparaisal.

April 22

Conduct Termite Inspection

Per lenders request we assisted with scheduling the termite inspection.

April 23

De-Stage Home

Our staging team returned to remove all the items at of hte home to get it prepped for the new owners.

April 25

Final Walk Thru

Buyers conduct final walk thru.

April 26

Signing Day !

A grateful group of buyers and sellers sign to be one step closer to their new chapter.

April 30

Close & Key Hand Off!

Happy days! We let our clients know their funds will be hitting their bank account within a few hours and pass the keys off to the grateful new buyers.

MARKETING RESULTS

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Youtube Views

Instagram Views

Emails / SMS SENT

Open House Groups

WANT TO KNOW WHAT IT SOLD FOR?

After exposing this property to the masses thru grass roots and digital advertising we are happy to showcase what we were able to get for our clients. Simply SLIDE the image to see for yourself !